Where leaders love to learn

15 Salon SMS Templates To Breathe Spring & Easter Into Your Campaigns

As the days begin to get slightly longer, many are eager to finally call it spring. That means now is the perfect time to start preparing your SMS spring marketing campaigns. After all, there are many holidays throughout the season – for some, Mother’s Day has passed, but think about Easter, Earth Day, etc – … Continued

How To Conduct Amazing One-To-One Staff Feedback Meetings

A couple of months ago, one of our collaborators, Valerie Delforge illustrated how communication levels within your team had direct repercussions on your salon’s success. It’s one thing to make the resolution of meeting up with members of your team, but it’s another thing to conduct these meetings in an efficient manner. So whether you don’t … Continued

3 Surefire Ways To Prevent Staff From Stealing Salon Client Details

You spend years building a loyal client base, recruiting a talented team and then lose half of your customer base overnight. Your stylist or therapist leaves the salon, and without you knowing, they take the salon client details with them. It happens. A lot. The scary reality is that most salon owners don’t realise what’s going … Continued

March Salon Marketing Ideas To Please All Clients & Tastes

I don’t know about you, but personally, winter’s had its toll on me. After catching a few colds here in there, some worse than others, I can’t wait to welcome spring. Needless to say that my countdown to March 20th has already begun. Which made me think about the fun things spring brings – and no, … Continued

The Ins And Outs Of Writing A Salon/Spa Procedure Manual

If a client journey is essential to consolidate customer service and elevate standards within your business, so is a salon/spa procedure manual. In fact, every salon or spa should have an SOP manual (salon/spa operation procedure manual), but many businesses don’t understand why and where to start when it comes to writing it. Learn everything … Continued

The Guide To Dealing With Difficult Salon Staff

We’ve all had a difficult salon staff member at some point. I’m sure each of us has a story that sounds oh so familiar. Throughout my own career, I can think of many difficult situations and team members that have made things heavy going and negative.

Salon Voicemail Greetings That Will Ensure Bookings

I find myself the most inspired when listening to soft, upbeat music, and this morning the tune was one of the most recent Mac Miller tracks. This might seem irrelevant right now, but some of the lyrics were amazingly applicable to the danger of using a salon voicemail as your receptionist. As I was about … Continued

Why Client Journeys Are Essential To Salon Management

What differentiates your salon or spa from your competitors? Your service menu? Your customer service? Your stellar online presence? Usually, it’s a combination of all those points, which combine to create what we call a client journey; ie; the journey your client takes from discovering to trying out your business. Being intentional about your client … Continued

7 Salon Decor Tricks To Make Your Reception Feel Spacious

When it comes to choosing your room’s decor pieces and furniture – even at home! – scaling is one of the most important aspects. Understanding hair and beauty salon decor aesthetics and playing with widths, heights and weights is key to making your customer feel good from the very moment he or she walks through … Continued