Where leaders love to learn

Vote For Phorest FM At The Podcast Awards 2019!

To look back at Phorest FM’s early days when Killian and I were frantically trying to calm our nerves while recording the first few episodes to hosting live recordings & episodes covering events like the Salon Owners Summit which would feature Tabatha Coffey, Ryan Holiday, Jo Fairley and many others… I mean, it’s mind-blowing. And … Continued

The Importance Of Reviews & Getting To The Top Of Google With The Phorest Online Reputation Manager

You know from your clients that you have an excellent in-store reputation. But do the comments left about you online match the word on the street? We believe that by building and monitoring your business’ online reputation, you’re putting your salon or spa in the best possible position to get clients – new and existing … Continued

The Salon Owners Summit 2020: Tickets Now On Sale!

If you’re a Phorest Salon Software client, you’ll have heard the news already… the very first details about the 6th edition of the #salonsummit flagship event in Dublin, Ireland have been announced! Phorest’s Salon Owner’s Summit 2020 is Europe’s largest and most prestigious milestone on that very adventure for salon owners who share one common … Continued

The Better Choices Better Leaders Make: Compliance vs Commitment

Compliance vs Commitment. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. Seeing the same glass as “half-full” and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something. “This vs … Continued

Your Customers Tell Us Exactly What They Want To See On A Salon or Spa Website

As many of you know, the Phorest team is always open to helping out clients with their salon business questions in any way we can, and a recent request for some website advice got us thinking. What exactly are people looking for when they visit a salon website? And how can you make sure customers … Continued

How To Win At Designing A Salon (Even Your First)

Designing a functional and attractive salon or spa that represents the brand and vision is for some, the most exciting part of opening a business. For others, not knowing where to start can turn the whole experience into a nightmare.

3 SMS Ideas To Boost Men Bookings This Father’s Day

Mother or Father’s Day messages to clients don’t always have the intended effect. That’s something we found out the hard way a good few years ago when we sent out a personalised Mother’s day message to our clients and received a couple replies along the lines of: “That would be great if I had a mother. … Continued

Don’t Build Teams, Build Individuals

As salon owners, our business is people. People are our revenue, so we’re scared to death when the top producers walk out the door. Whether they go to chair rental, leave for bigger opportunity or become your competitor, sometimes we feel captive to them. In the process, we may ruin our culture and create conflict … Continued

When Is It Financially Viable To Step Out From Behind The Chair?

This question comes up all the time, but because it all depends on where you’re at with your business, no answer will ever fit all situations. If, though, you were to be asked about your desire and plans for stepping out from behind the chair, the answer would probably be something like: “never unless I … Continued