Where leaders love to learn

The Easiest Method To Get More Salon Facebook Reviews

If you have attended Phorest Academy’s most recent webinar on Online Reputation, then you’ll have a better understanding of why taking control of how people treat, react and rate your business online is so important. The hour long masterclass also discussed techniques to get more reviews on different channels (Google, Yelp, etc.). What I want … Continued

How Salon Meetings Can Truly Help Motivate Your Team

Successful salon teams are the ones that make time for regular meetings- as teams and as individuals. However, finding the time to organize meetings can be difficult, sometimes making them scarce and disjointed. Communication within your salon or spa is one of the most important aspects of a smooth business operation. Let’s look at why it’s … Continued

Salon Owners Summit 2017 Recap: In Your Own Words

Now that the Salon Owners Summit is all wrapped up and you’ve all gone back with plenty of inspiration for the present year, we thought we’d make a Salon Owners Summit 2017 Recap. It was a truly inspiring and motivational day and we want to say thanks to all of you, without whom this event … Continued

The Ins And Outs Of Writing A Salon/Spa Procedure Manual

If a client journey is essential to consolidate customer service and elevate standards within your business, so is a salon/spa procedure manual. In fact, every salon or spa should have an SOP manual (salon/spa operation procedure manual), but many businesses don’t understand why and where to start when it comes to writing it. Learn everything … Continued

5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid

Every great business owner in this industry has made many salon marketing mistakes – it’s 100% normal. Testing by trial and error is a necessity: it’s what will help you find out what marketing strategies work for your business. From working with thousands of salons for over 10 years, we’ve observed, learned from and experimented … Continued

Get The Most Out Of Your Next Salon Webinar!

Recently, Phorest Academy has been widening its range of online courses. We want to ensure that you get the most out of each salon webinar that you attend. And with this in mind, we have a couple of tips to ensure that your next Masterclass experience is sublime!

The Guide To Dealing With Difficult Salon Staff

We’ve all had a difficult salon staff member at some point. I’m sure each of us has a story that sounds oh so familiar. Throughout my own career, I can think of many difficult situations and team members that have made things heavy going and negative.

The Salon Email Marketing Campaign Ultimate Cheat Sheet

For many, creating a salon email marketing campaign is an arduous task. That’s because it feels like there are so many things to do for those campaigns not to go unnoticed, aka a constant struggle to get more clicks. Many people make the mistake of believing that the communication alone is enough – but it actually … Continued

Get More Clients With A Salon Instagram Business Profile

More likely than not, your salon has an Instagram page. However, a recent update rolled out and we believe it’s only going to be beneficial to you: it’s time to switch to a salon Instagram business profile! Worry not, I’ll be going through all the steps to make that switch happen and will also help … Continued