“The Sky’s the Limit”: An Elly Lukas Journey to the Phorest Summit

“Oh my god, this is actually real life and this is actually happening to me.” That was Josephine Muscat’s reaction to being named one of the recipients of the Innovation in Technology Award, recognising the way she embraced Phorest’s software throughout her beauty therapy studies.  At the end of 2025, in Melbourne, Australia, two Elly … Continued

The Ethical Edge: Demystifying AI in the Beauty and Wellness Industry

AI is rapidly becoming part of everyday life. Across industries, it is being used to enhance efficiency and improve client experiences. As these tools become more and more accessible, many beauty and wellness professionals may be feeling both excited and slightly overwhelmed by what this shift means for their day-to-day. How do we embrace the … Continued

The Art of the WOW Experience

Achieving a “WOW experience” for clients is the goal – but are you consistently creating the same feeling for your team? In the competitive salon, spa, and clinic industry, being “average” is no longer good enough. It’s about cultivating a culture where engaged employees deliver extraordinary experiences – every single day. This requires you to … Continued

Profit Playbook: Success Stories that Actually Work

Profit: it’s an uncomfortable topic for many salon, spa, and clinic professionals. Yet, without profit, a business cannot survive. Erin Kuhn Bhansali, President and Partner of Qnity, opened her keynote at the Salon Owners Summit 2026 by addressing that tension head-on. With over 15 years of experience transforming financial education and business performance in the … Continued

Delegate to Elevate

Booked and busy – what every business owner wants. While desirable, it does have its costs: sleepless nights and overwhelming stress.  Heather Harris knows this all too well.  A nationally recognised stylist, salon owner, business leader, and celebrated speaker, Heather brings a plethora of insight around entrepreneurship and leadership. As the Founder and CEO of … Continued

Caroline Hirons: Building a High-Performing Salon Culture

To kick off the keynote speeches at the Salon Owners Summit 2026, Caroline Hirons led the audience in a refreshingly honest take on the beauty industry. The award-winning ‘Queen of Skincare’, educator, best-selling author, and founder of Skin Rocks and Skin Rocks Pro, is known for her genuine, and oftentimes blunt approach to beauty.  In … Continued

The Year to Elevate: Salon Owners Summit 2025 Recap

If there’s one thing I’ve learned from this industry, it’s that salon owners don’t let anything get in their way—not even one of the biggest storms Ireland has seen in recent history. On the Friday before our ninth Salon Owners Summit, as we felt the winds pick up in Dublin and started to hear news … Continued

Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients

At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories. But there’s something really quite special at the intersection of a “love for … Continued

AI & The Future of Work: Lessons from Dr Anne-Marie Imafidon MBE

AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with childlike curiosity, “What might happen?” In what took the shape of a keynote-meet-tech-computer-science-lecture imbued with wonder, Dr Anne-Marie Imafidon MBE didn’t just talk about AI … Continued