Med Spa Marketing Automation: The 6 Workflows That Fill Your Calendar Automatically

In short: Med spa marketing automation uses software to trigger client communications automatically based on booking behavior like a lapsed visit, a completed treatment, or an upcoming appointment. The six workflows that return the most revenue are lapsed-client win-back, predictive rebooking, no-show prevention, post-treatment aftercare, new lead follow-up, and VIP or membership recognition. The ones … Continued

Best Med Spa Software for Marketing in 2026

What is the best med spa software for marketing in 2026? The best med spa software for marketing in 2026 connects your CRM, campaign tools, and reporting in one place. It lets you see what drives bookings and repeat visits, not just send emails and hope. For high-end skin clinics prioritizing client retention and measurable … Continued

Built-In Marketing vs. Separate Tools for Med Spas: Which Software Setup Actually Supports Growth?

Med spa teams juggle multiple tasks to manage their business. Behind every booked appointment, returning client, and fully utilized provider schedule is a complex system of marketing, communication, scheduling, and reporting. How those systems connect to each other has a real impact on your ability to grow. Many med spa owners reach a point where … Continued

Amplify Client Connection: How to Stay Present & Prepped with Phorest AI

Your clients expect the best from you. Fast replies, personalized service, and streamlined communication are all part and parcel of a modern client experience. These expectations put pressure on beauty and wellness businesses to deliver consistent results. That pressure shows up in two places: During these peak moments when your schedule is packed, you and … Continued

Building a Loyal Client Base with Smart Salon, Spa, and Clinic Technology

Loyalty looks different in 2025. In fact, 82% of consumers say that personalized experiences influence their loyalty to a brand. That’s not just a nice-to-know – it’s a loud and clear message for salons, spas, and clinics aiming to build long-term client relationships. Loyalty isn’t built at the front desk anymore. Instead, it’s built in … Continued

How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings

At Phorest, we know that 30% of bookings happen when salons, spas, or clinics are closed. We also know that we’re seeing a shift. The fastest-growing salons, spas, and clinics aren’t just adding more staff, spending more on ads, or extending their hours. They’re building smarter systems: automated pipelines that consistently bring in new clients, … Continued

Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients

At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognized and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories. But there’s something really quite special at the intersection of a “love for … Continued

Providing Access To Salon & Spa Services For Clients With Disabilities

Did you know that an estimated 1.8 billion people around the world experience some form of disability*? That’s around 13% of the global population. Many of whom are, or could be, your clients.  If your salon, clinic, or spa is not accessible for people who have a disability*, it means that you could be alienating … Continued

Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

In recent years, the dynamics of marketing have changed. In the early 2000’s, celebrity endorsements dominated the scene; Emma Stone for Revlon and Eva Longoria for L’Oreal Paris to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry.  Why? … Continued