Salon Visual Marketing: The Golden Rules To Stand Out

In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. Research from Art Kramer, a professor from Northeastern University, USA, suggests that the average attention span may be decreasing, which means that online, there’s a growing need to instantly grab your audience’s attention. With platforms like Instagram … Continued

Celebrating Success with the 2024 Phorest Client Experience Awards

At Phorest, we believe that every salon experience should leave clients feeling not just pampered, but absolutely delighted. That’s why we’re thrilled to announce the winners of the 2024 Client Experience Awards – an annual celebration of salons, clinics, and spas that consistently go above and beyond to deliver exceptional services and unforgettable experiences. Each … Continued

The Salon Owner’s Marketing Checklist for Now Until Christmas

“Relaxed” and “Christmas” are two words that don’t usually go together in salon life (unless you are a client!). However, if you start your marketing plan now (t-minus 110 days until Christmas at the time of publishing), it can be done!  Assuming you have already set up your strategy. Now, it is time to put … Continued

Autumnal Marketing Tips for Your Salon, Clinic, or Spa

As summer (and the holiday tan!) starts to fade, the trees lose their leaves, and the days get shorter, things change in the professional hair and beauty industry. With clients returning from summer holidays and the festive season on the horizon, this time of year can be quieter for salons, clinics, and spas. However, this … Continued

Create Memorable Moments With Salon Summer Marketing Ideas

How will you ensure your marketing campaigns land with your clients this summer? By taking the time to create a marketing calendar with intention, you can make things easier for yourself while also attracting more clients to your business.  With this in mind, we’ve rounded up some of our top tips to accurately target and … Continued

Making Your Mother’s Day Marketing More Inclusive

In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion on the calendar marks a window of opportunity for your business, and Mother’s Day is no exception.  That being said, Mother’s Day can be a … Continued

Who Is Your Ideal Salon Client And Why Does It Matter?

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market … Continued

Spring Marketing Ideas for Your Salon, Clinic, or Spa

With the long winter months finally over in the Northern Hemisphere (sorry, Aussie & Kiwi friends!), now is the perfect time to refresh, rejuvenate, and rethink your salon business’ spring marketing ideas. For many businesses, Easter promotions are their main focus, however, we recommend you don’t put your eggs in one basket (ahem…), and broaden … Continued

Sharmadean Reid: Know Your Salon Clients – Finding The Human Story in the Data

Where to start when introducing Sharmadean Reid? ‘Powerhouse’ does not begin to describe this woman, who has led community movements and built a slew of successful business ventures, not to mention being awarded an MBE from HRH Queen Elizabeth II for her services to Beauty and Women, all before reaching her 40th birthday. But it … Continued